SeaLove

Collection: High-Summer 2014
Role: Founder. Design, development & project management
Location: Martha’s Vineyard - Bali, Indonesia

As founder of SeaLove, an international beach-lifestyle brand, I was experienced in swimwear, apparel and pattern and print design. I created mood boards, fashion sketches and technical packages. I review prototypes, SMS & production samples. I developed costing and product descriptions for each collection. Negotiate with manufacturers, managed and created invoices and PO’s. I also handled our marketing and branding, including currating fashion shows, photoshoots, popups, and tradeshows. I designed our marketing materials such as lookbooks, linesheets, hangtags and social media posts. I also participate in sales operations such as major tradeshows, trunkshows, fashion shows, international distributors, and retail and wholesale clientele on a day to day basis.