SeaLove

Collection: Spring / Summer 2015
Role: Founder. Design, development & project management
Location: Martha’s Vineyard - Bali, Indonesia

As founder of SeaLove, an international beach-lifestyle brand, I was experienced in swimwear, apparel and pattern and print design. I created mood boards, fashion sketches and technical packages. I review prototypes, SMS & production samples. I developed costing and product descriptions for each collection. Negotiate with manufacturers, managed and created invoices and PO’s. I also handled our marketing and branding, including currating fashion shows, photoshoots, popups, and tradeshows. I designed our marketing materials such as lookbooks, linesheets, hangtags and social media posts. Participate in sales operations such as major tradeshows, trunkshows, fashion shows, international distributors, and retail and wholesale clientele on a day to day basis.